Korean pet brand Bremen has launched a new product on Makuake. It is a roasted hwangtae snack that people can share with their pets. The project opened on December 10 and targets pet families in Japan who enjoy high quality treats and quiet time at home with their animals.
The idea is simple. One bag on the table. You take a piece, your dog or cat gets one too. No separate human snack and pet snack. Just one product made with food grade standards and a clear ingredient list.
Now the brand wants this snack to fit into everyday life. So it works for a quick break during the day, a movie night, or a small celebration at home.
A snack made for both bowls and plates
Roasted Hwangtae Snack is built around hwangtae, a premium dried pollock that already has a strong place in Korean food culture. The team at Bremen starts by removing excess salt from the fish. This step makes it friendlier for pets and more comfortable for shared snacking.
Then the strips go onto an iron plate heated to very high temperature, around 300°C. This quick and strong roast gives the fish a light, crisp texture and lifts the natural aroma. The high heat also helps keep the product safe by reducing common bacteria.
After that you get thin roasted pieces that break apart easily between your fingers. People can eat them as a simple snack with tea or drinks. Pet owners can break off small bits for their animals and keep everyone at the same table.
For many families this shared snacking style adds one more small daily ritual. So treat time turns into a short bonding moment, not just a reward tossed into a bowl.
Why hwangtae feels special
Hwangtae is not just any dried fish. Producers hang pollock outdoors in very cold regions and let it pass through repeated freeze and thaw cycles over several months. The result is a light, fibrous texture and a deep, clean flavor that many people already know from soups and side dishes.
For pets the main benefit is protein. Hwangtae has a very high protein ratio and very little fat. So it fits owners who want a short ingredient list and a clear nutritional story. Bremen Roasted Hwangtae Snack suits young dogs with high energy, adult pets with active lives, and older animals that still enjoy strong taste but need easy to chew pieces.
Dogs usually enjoy the dry texture as it is. For cats Bremen suggests soaking the strip in warm water for a short time. The scent becomes stronger and the texture softens, which often works better for picky or sensitive cats.
Now and then small animals that can eat fish in tiny amounts may receive it too. In that case the guardian needs to know the pet well and watch for any reaction.
At the same time many dog owners stay alert to product safety news. So they follow alerts such as this recent frozen dog food recall and then look for treats with simple, transparent processing steps like roasted hwangtae.
Bremen and the rise of the K-PET trend
Bremen describes itself as a pet focused company that links food, lifestyle, and pet-tech. In the past the brand reached Japanese customers with a Makuake project for a tofu based cat litter that passed its funding goal by a wide margin and stayed in the market after the campaign. That success gave Bremen a base of early fans in Japan.
Now the company uses the phrase K-PET for Korean pet products that carry the same care and style seen in K-beauty and K-food. The Bremen Roasted Hwangtae Snack sits at the center of that idea. It is rooted in a traditional ingredient and shaped for modern pet homes, where animals sleep on the sofa and eat close to the family.
Then there is the social side. Bremen links its products with animal welfare and has donated roasted hwangtae snack packs to shelter dogs. This kind of step speaks to pet owners who want both good treats and kindness toward animals.
A snack that connects to future pet-tech
This product does not stand alone. Bremen is working on Bremen Pet Tag, a wearable device for pets, and the Petstapic app, a mobile service that helps guardians share information about walks, lost or abandoned animals, and local pet friends. The Japanese version of the app is already live.
So Makuake backers see the roasted hwangtae snack as part of a bigger picture. They can try the treat now and later connect with the digital side of the brand through the app and future devices. Food, daily care, and community start to come from the same source.
Then, as Bremen rolls out more products, early supporters from the snack campaign may become the first users of its pet-tech tools as well.
What this launch means for Japanese pet families
Japan has a mature pet market with many high priced treats, so standing out is not easy. Bremen leans on three clear points. A traditional Korean ingredient with a premium story. Human grade production. And a shared snacking idea that invites people and pets to enjoy the same bag.
For owners the benefit feels straightforward. You know what you are eating. You know what your pet is eating. You open one pack, sit down together, and share a simple roasted fish strip, piece by piece.
Next the brand can watch how Japanese backers respond. Then it can adjust flavors, pack sizes, or special versions for different pet types or age groups. This step by step approach helps Bremen find its place among other K-PET names.
The launch of Bremen Roasted Hwangtae Snack on Makuake marks another step for Korean pet brands in Japan. It sits where comfort food, pet care, and everyday family life meet at the same table.
